The company's e-commerce activities are well known across the globe. A core competence analysis is therefore a useful tool to get better insight into the business-level strategic advantages of Amazon Questions.

a) What are most important strengths, weaknesses, opportunities, and threats? 

Demonstrate the SWOT analysis of Amazon. 

b) What is, in conceptual terms, a core competence? 

Please provide a concise definition of the concept

c) What do you consider Amazon's most important core competence? Explain how this core competence is related to core products, and to specific businesses, using information from the case.