Question
T Sehat Walafiat is a company that provides sports facilities for health and bodybuilding to its customers, namely those who are members of and not
T Sehat Walafiat is a company that provides sports facilities for health and bodybuilding to its customers, namely those who are members of and not a member. This company was founded and managed by Mr. Handoyo's family. At the moment, Mr. Handoyo, the initiator, works as the owner. PT Sehat Walafiat also has activities of procuring and procuring medical devices for government hospitals, private hospitals, maternal and child hospitals, maternity hospitals, public clinics, private clinics, family clinics, practicing doctors, and practicing midwives. PT Sehat Walafiat operates in the area with a relatively large residential area in Jakarta and its surroundings. The members are people who are 15 years and over. This company has been operating for five years. One of its branches in East Jakarta experienced a decline, especially from lower circles. The head of the fitness center in the area feels that unsatisfactory service is the cause of the decline is damaged. Center The fitness is located in a reasonably old shop building in the center of the bustling area of Jakarta area next to the East housing complex. It is an established fitness center at the beginning of PT Sehat Walafiat's operations. The building has been renovated, and The fitness center has modern and up-to-date equipment. Only, no, there are special facilities for children. Five years ago, membership was as many as 100 people; last year, it was 450. But this year it decreased to 380. At the moment, it is enough. Many fitness centers have sprung up aimed at various groups, from those cheap to highlight prestige. The cost of losses at PT Sehat Walafiat is Rp 500.000,- per month. At the same time, some competitors play starting from IDR 150,000 / month. In addition, a fitness center opens services at a reasonably low cost for students and university students (less than IDR 100,000). The Head of the Fitness Center, Mr. Handoyo, I want to conduct a customer survey. He has discussed this with his employees. 1. According to Pak Handoyo and the shooting, several variables can be used as research variables to be carried out, including costs, equipment that there is a fitness center, the location of the fitness center, and the availability of facilities for children, and the number of Fitness Centers owned. 2. Pak Handoyo and suffering have determined that service is a moderation variable, and temporary customer satisfaction is the intervening variable 2 QUESTION a. Make a framework (theoretical framework) included in it. There are moderating and intervening variables. Explain a frame of mind you have created (20%). b. Make a formulation of the problem for the research conducted by Mr. Handoyo (10%). c. Make 3 hypotheses to be tested for the study (10%). PROBLEM 2 (20 points) XYZ Bank is one of the nationally owned banks in Indonesia. Mr. Johan, the bank's principal director, feels that lately, its customers are still status students moving to other banks. He felt the students were no longer loyal. Almost all student customer funds are transferred to foreign banks. One day Unintentionally, Mr. Johan overheard dialogue from students about why para students are more focused on saving at foreign banks because they feel more proud to disband if saving in a nationally owned bank. Besides that, XYZ bank's quality of service made students uncomfortable, especially the long queues too long. There is something very crucial that Pak Johan listens to in his dialogue. The problem is that the issue of the unreliability of electronic banking technology is that few ATMs are available. Fees are charged due to electronic banking technology being quite expensive. Suppose you are asked by the Director of XYZ Bank in Jakarta to carry out a survey. MENTION AND EXPLAIN a. Appropriate sampling method for the survey (8 points) b. How many samples are needed for the study? (6 points) c. How to collect data for the survey. (6 points)
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