t ZuriTech, a leading technology firm in Durban, KwaZulu Natal, tensions were brewing in the marketing department. A new project had been assigned to the team, and expectations were high. However, as the deadline approached, it became evident that there was a significant discrepancy in the information available to different team members. Malaika, the head of marketing, relied on market research reports and consumer data to guide the team's strategy. On the other hand, Kwame, the creative director, drew inspiration from his own industry experience and gut instinct. During a brainstorming session, Malaika proposed a data-driven approach, presenting detailed statistics and consumer trends to support her ideas. However, Kwame dismissed her suggestions, arguing that they lacked creativity and innovation. Malaika valued empirical evidence and market research, while Kwame placed more emphasis on intuition and personal experience. With deadlines looming and tensions running high, the team struggled to find common ground and reconcile their conflicting approaches. The clash between data-driven decision-making and creative intuition threatened to derail the project, leaving the future of ZuriTech's marketing campaign hanging in the balance. Which of the following is the root cause of the conflict between Malaika and Kwame? Select one: Different methods of pursuing objectives Information differences Lack of common objectives Differences in perceptions, values, inter