T3 '14 Unilever Goes East Why is Unilever investing so much in emerging markets, especially Southeast Asia? Unilever is investing so much in emerging markets and specially in southeast Asia because these countries are: * Virgin countries where there are few competitors in those markets ' Labor cost in cheaper in those countries *- The land is rich in resources * They enjoy excellent facilities in term of infrastructure parts and technology ' It has a steadily eco growing rate Myamnar is a country opening up after decades of having been closed to business due to political issues. Based on further data collection explain Unilever's investment strategy in the country. After leaving the Myanmar market due to political problems, the counny was in bad shape so it had to change its political regime to have a more stable environment where big companies could come and invest. After changing its regime to a democratic regime, Unilever was the first to go back and decided to: * Hugely invest in the country ' Strengthening the relevance and standing of Unilever in Myanmar ' Bringing new CEO in Unilever Myanmar for new strategy (fresh L'lnnr'l'l