Table 1 depicts the population of Poland by age and income brackets. In addition, Table 2 shows the average consumption of yogurt per Polish consumer by income bracket, as well as the average retail price of yogurt in Poland. Finally, you will also make the following assumptions: ? Average consumption in each income bracket is the same across age brackets (i.e., each age group in each income bracket consumes on average the same amount of yogurt).

The yogurt market in Poland is at a mature stage but still growing at about a +0.8% - +1.2% CAGR. That is, most consumers in the market consume yogurt, but at different average rates.

Table 1. Population of Poland by age and income (2021) TOTAL POPULATION IN 2021: 38,093, 101 TOTAL POPULATION OVER 15: 32,306,759 INCOME BRACKETS AGE BRACKETS TOTAL % 15 - 24 25 - 34 35 - 64 65 + > $40,000 78,777 114,279 319,982 133,097 646, 135 2.0% $25,000 - $40,000 708,989 1,028,514 2,879,838 1, 197,876 5,815,217 18.0% $6,000 - $24,999 1,253,960 1,819,090 5,093,453 2, 118,634 10,285, 137 31.8% $40,000 0.2% 0.4% 1.0% 0.4% 2.0% $25,000 - $40,000 2.2% 3.2% 3.9% 3.7% 18.0% $6,000 - $24,999 3.9% 5.6% 15.8% 6.6% 31.8% $40,000 68.6 $25,000 - $40,000 39.2 $6,000 - $24,999 26.8