Table 1. External factor evaluation (EFE) matrix of Ayala Land inc. Key external factors Weight Rating Weighted score Opportunities 1. Creating safe and secure environment for people 2. Operating business in the Philippine and overseas markets 1. 3. Preparing to be a resilient company amidst pandemic 2. 4. Availability of new areas for expansion 3. 5. More houses to build for the increasing population 4, 6. Creates more job to people 5. 7. Attract more foreign and local investors