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Table 1. Sales Data for Four Craft Beer Brewers in the DFW Area. Shannon's Total 6-County Sales Peticola Sales Revolver Rahr & Son's Deep Ellum

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Table 1. Sales Data for Four Craft Beer Brewers in the DFW Area. Shannon's Total 6-County Sales Peticola Sales Revolver Rahr & Son's Deep Ellum 3,536 194,472 4,278 7.779 38,894 4,862 Barrels Sold 109.616 6,028.632 41,145 150,716 132.630 1,205,726 Gallons Sold 14.030,848 186,887,592 30,866,596 19,291.622 16,976,628 154,332,979 Ounces Sold 1.414,719 1.169,237 15,573,966 12 Oz. Cans 2,572,216 1.607 635 12.861,082 235,786 194.873 2,595,661 267.939 6-Packs 428.703 2.143,514 Price to Retailer $3.48 $3.52 $3.75 $3.56 $3.55 6-Pack $3.50 $13.92 $1408 $15.00 51424 Case $14.00 514.20 5730.773 Total 5820.537 59.240,553 5943,146 $1.500.460 $7,609 473 Revenue Based on the data in Table 1 estimate the following questions: Assume that Shannon's brews and sells 3,382 barrels of beer in FY 2014. What will be Shannon's absolute unit market share in barrels sold during that period? Round your answer to two decimal places but do not include the percent sign. For example, if your answer is 6.7577%, round to 6.76% (again, do not include the percent sign). There are typically 31 gallons of beer in a standard barrel. What is Shannon's market share in gallons if it brews and sells 3,746 barrels in 2014? Express your answer in percent to two decimal places. Do not include the % symbol. For example, if you compute a market share of 5.785 percent, you should enter 5.79 Assume that Shannon's brews and sells 3.410 barrels of beer in 2014. What will be Shannon's relative unit market share compared to its largest competitor in the DFW area? Express you answer in percent to two decimal places. Do not include the % symbol. For example, if you compute a market share of 5.785 percent, you should enter 5.79

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