Table 1. The collected sales history data

Year Sales in units

1 800

2 780

3 730

4 750

5 720

6 660

7 620

8 640

9 590

10 560

11 ?

12 ?

Questions:

(a) Please assist the operations manager to generate forecasts for the next two years (i.e., year 11 and year 12) using the linear regression method. (6 marks)

(b) How can the operations manager use forecasting results to convince the chief operating officer to adjust their product strategy? (3 marks)

1. When consumers consider all types of household cleaners, they are considering the ___________ of household cleaners. When consumers limit their choice of household cleaners to only those that come in spray bottles, they are considering a __________ of household cleaners.

2. The price equation formula is final price equals list price minus incentives and allowances plus

3. The ratio of perceived benefits to ___________ is referred to as value.

4. Creative marketers engage in value-pricing, which is the practice of simultaneously increasing product and service benefits and

5. The competitive market situation in which the few sellers are sensitive to one another's prices is referred to as

6. State one cost-oriented pricing method

7. Using __________, many retailers deliberately sell products below their normal pries (and sometimes below cost) to attract attention and induce additional store traffic.

8. A flexible-price policy refers to

9. Product-line pricing refers to

10. Intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on are referred to as