Question
Table 2 Income Statement for the Nine Month Period Ended September 30, Year 1 Consulting revenue $30,425.88 Cost of services 9,824.04 Gross margin $20,601.84 Operating
Table 2 Income Statement for the Nine Month Period Ended September 30, Year 1 |
Consulting revenue | $30,425.88 | |
Cost of services | 9,824.04 | |
Gross margin | $20,601.84 | |
Operating expenses | ||
Accounting | $ 850.00 | |
Marketing | 850.73 | |
Memberships | 250.00 | |
Interest and bank charges | 804.44 | |
Office supplies | 1,665.95 | |
Phone | 2,266.26 | |
Business meetings | 588.48 | |
Wages | 16,350.00 | |
Total operating expenses | 23,625.86 | |
Net operating income (loss) | ($ 3,024.02)
|
able 5 Estimated Income from Workbook Years 2 and 3 |
Year 2 | Year 3 | |||
Sales (Workbook) | $21,174.65 | $325,466.65 | ||
COGS (Workbook) | 4,326.84 | 69,114.24 | ||
Gross margin | $16,847.81 | $256,352.41 | ||
Marketing expenses | ||||
Ad design | 1,000.00 | 1,000.00 | ||
Ad placement (Canada) | 7,500.00 | 15,000.00 | ||
Ad placement (U.S.) | 0.00 | 40,000.00 | ||
Direct mail design | 2,000.00 | 2,000.00 | ||
Mailing list | 450.00 | 0.00 | ||
Printing of mailer | 723.00 | 1,890.00 | ||
Postage of mailer | 1,265.25 | 4,147.50 | ||
Total marketing expenses | 12,938.25 | 64,037.50 | ||
Operating income | $ 3,909.56 | $192,314.91 |
Review the Income Statements in Table 2 and Table 5 and advise Brent on which option would be the most profitable for him .
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