Table 2. Paying for the Local Newspaper Online The percentage of each group who... Mobile News Not a Mobile Local App Not a Local All Adults Consumer News Consumer User App User Would be willing to pay $5 per 23% 30% 17% 38% 21% month Would not pay this amount 74% 67% 79% 60% 75% Does not know 3% 3% 4% 2% 4% Would be Willing to pay $10 per 18% 21% 15% 24% 17% month Would not pay this amount 78% 77% 78% 75% 78% Does not know 4% 2% 7% 1% 5% N=2,251 N=945 N=1,306 N=218 N=2,033 January 12-25, 2011 Local Information Survey N=2,251 adults age 18 and older. Conducted in English and Spanish and included 750 cell phone interviews PEW RESEARCH CENTER. 2011 STATE OF THE NEWS MEDIA