Table 4.3

Figure 4.1

Please answer for me 3&4

TABLE 43 Illustration of a Competitive Strength Assessment RIVAL 1 ABC CO RIVAL 2 RIVAL 4 RIVAL 2 Key Success Factor! Importance Strength Strength Strength Strength Strength Strength Measure Weight Rating Score Rating Score Rating Score Rating Score Rating Score Quality product performance 0.10 080 0.50 10 1.00 010 0,60 Reputatonimage 0.70 0.10 080 10 1.00 010 0.60 0.10 020 040 5 050 1 0.10 Manufacturing capabilty 1.000 0.25 040 Technological skils 0.06 10 050 0.05 015 Dealer netwonkNjlstribution capability 0.05 0.45 020 050 025 005 005 Newproduct innovaton capability 0.06 045 020 10 050 025 050 10 100 0.70 020 0,10 Financial resources 0.10 Relatve costposlton 0.20 150 10 200 095 020 1.200 Customer ser ce capabilities 0.15 0.75 1,05 150 015 0,60 Sumof importance WHghts 1.00 2.10 Weighted overall strength rating 7.70 685 270