$\backslash$table$[[,$Daytime,Evening,Daily,Sunday,,Total,,$],[,$TV$,$TV$,$Newspaper,Newspaper,Radio,Expected,,$],[,$DT$,$ET$,$DN$,$SN$,$RA$,$EQUs,,$],[\backslash$table$[[$No$.$ times run$],[$Exposure quality units$]],0\mathrm{.}0,0\mathrm{.}0,0\mathrm{.}0,0\mathrm{.}0,0\mathrm{.}0,0,,],[,65,90,40,75,20,,,],[$Constraints$,,,,,,4,,],[$Budget$,$DTV$,$ETV,DN$,$SN$,$RA$,$LHS$,,$RHS$],[\backslash$table$[[$Budget$],[$TV Restriction$1]],1,500,3,000,400,1,000,100,0,,30,000],[$TV Restriction$2,1,1,,,,0,,10],[$Customers Reached,$1,500,3,000,,,,0,,18,000],[$Limit DTV$,1,000,2,000,1,500,2,500,3,000,0,,50,000],[$Limit ETV,$1,,,,,0,,15],[$Limit DN$,,1,,,,0,,10],[$Limit SN$,,,1,,,0,,25],[$Limit RA$,,,,1,,0,,4],[,$DT $0,ET0,DN0,SN0,$RA$,\backslash$table$[[0],[0]],\frac{s}{2}=,\frac{30}{0}$