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Taj and Mika want to begin with the long-term mission of their company and work backwards to design strategies that will achieve this mission. What
Taj and Mika want to begin with the long-term mission of their company and work backwards to design strategies that will achieve this mission. What kind of strategic planning approach is most appropriate for Taj and Mika at this point in the evolution of their business
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Strategic Management
Authors: Richard L. Lynch
6th Edition
978-0273750925
