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Take a company dealing in digital goods. Read the relevant reading. Question 1 : Describe the cost structure of the company you choose. Keep in

Take a company dealing in digital goods. Read the relevant reading.

Question 1: Describe the cost structure of the company you choose.

Keep in mind: high fixed costs, high sunk costs and very low variable costs so that if the company has to base the price on MC-based pricing, it will be near zero.

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