Take a look at how Dove is marketing the product, along with other men's products, in the videos found at: http://www.dovemencare.com/ ("Cleanse with Care", "The Right Shave," and "Moisturize Like a Man").View the Expert Tips posted as well. Dove has made a major effort to get

men to buy more of its products.

o As you consider how and why Dove has made this effort on this website to get more men to buy its products, think about the following questions. What are men seeking by using Dove products? What social and cultural influences are being addressed? Is it easy for men to make the decision to buy Dove?