Question
Take a look at this post from Business Insider, regarding how Facebook is the new Yahoo!(Links to an external site.) First of all, do
Take a look at this post from Business Insider, regarding how "Facebook is the new Yahoo!(Links to an external site.)
"
- First of all, do you agree with the assessment?
- Secondly, put yourself in the shoes of the Yahoo! leadership at the time they could have bought Facebook for $1B but then backed away. What were they seeing unfoldoing in the future? What did they miss?
- And what did Zuckerberg miss? After all, he was willing to sell his company for a mere $1B, whereas today it's worth more than 100 times that.
We are fortunately blessed here with 20/20 hindsight. But take an honest look at this story and see what lessons you can draw from it.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
