Question
Take a position: Marketing research should be quantitative. Or Marketing research should be qualitative. Provide arguments in favor of your position.
Take a position: “Marketing research should be quantitative”. Or “Marketing research should be qualitative”. Provide arguments in favor of your position.
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Qualitative research is indepth research using a range of techniques which aims to understand why people think feel react and behave in the way that they do Samples tend to be small in the case of qua...
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Transportation A Global Supply Chain Perspective
Authors: John J. Coyle, Robert A. Novak, Brian Gibson, Edward J. Bard
8th edition
9781305445352, 1133592961, 130544535X, 978-1133592969
