, taking advantage of the relationship to Companies with high supplier dependence may find that their suppliers exhibit charge more for the goods and services the suppliers provide. that dramatically reduced the use of animal testing in the PETA (People for the Ethical Treatment of Animals) is a strong cosmetics industry. A number of librarians were angry that HarperCollins restricted the number of times e-books could be checked out. They contacted newspapers and online sources, using to encourage a boycott of HarperCollins books. Managers use to find trends and events that might impact their organizations. An determines "how we do things around here" based on shared values, beliefs, and attitudes. Amgen's V , "To serve patients," may be one of the world's shortest. One tactic for changing an organization's culture, with the culture a company wants to create. requires managers and employees to act in ways that are consistent