Taking Cruise vacations has traditionally been associated with older vacationers. In an effort to change this perception, all the major cruiselines are active on Facebook, Youtube and other social media. Carnival Cruise Lines even features passengers' social media posts in its television advertising as a way of fueling word of mouth recommendations. Do you think that this will increase interest in younger travellers? Why or Why Not? What other marketing techniques do you think could be utilized to encourage younger persons to book cruises