talk Brand Management about Tesla

• Descriptive: Proposing brand ideas without being supported by evidence/examples/market research and/or theories
• Not applying brand management theories effectively andconsistently throughout the report.
• The report mostly uses business and marketing theories (e.g. PESTLE,SWOT and Porter's 5 Forces), not brand management theories.
• Only discussing CBBE and/or Marketing Mix - You should use a goodrange of brand management theories.
• Only applying parts of theories (e.g. only discussing the awarenesspart of the brand equity).
• - Not discussing segmentation, targeting and positioning (this is veryimportant).
• -Not discussing the international branding strategy.
• -Not linking the marketing mix with the branding strategy.
• Introduction to brands and -brand management
• Beyond the functionalism of a brand
• -Brand equity management
• Brand positioning
• Service and B2B branding -Marketing mix -Branding and consumers -Brand extension and secondly associations in branding -Advertising and digital branding -Brand Crisis