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Talks about what are the set of activities called that deliver value to the customers?
Talks about what are the set of activities called that deliver value to the customers?
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The set of activities that deliver value to customers is commonly referred to as the value chain The concept of the value chain was introduced by Mich...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
