Tamal has put together a pitch deck to describe his gourmet vegan popsicle business. He has described on one slide his target market, a profile of his potential customer, how he plans to use small freezer carts to sell in parks and near busy offices, what the customer is likely willing to pay, and the promotions he will use to guarantee returning customers. What has Tamal illustrated?

He has identified a solution to a problem.

He has identified a problem.

He has answered the question of "why now?"

He understands his customers.