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Tanya Williams, the chief executive officer of Willister Computers, believes that the firm is currently best equipped to enter the Chinese market. The firm offers
Tanya Williams, the chief executive officer of Willister Computers, believes that the firm is currently best equipped to enter the Chinese market. The firm offers a smallscale producer in China to produce and market its goods based on the set of specific operating functions and requirements Willister offers to the firm. This is an example of
a foreign franchising
b direct investment
c a strategic alliance
d a joint venture
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