Target audience Illustrate and show who is the ad campaign aimed at Although you are free to research this using external sources, answers can be inferred from the characteristics of the product, executional elements of the ad (eg Type of language used, actors featured, cultural references made) and what is known about typical users of the brand Be as specific as possible in terms of demographics, lifestyles, purchase behaviours, etc Why is this audience critical for the advertiser and link to class discussions on how it relates to consumer behaviour https www youtube com watch v eqvk54eUOnE Ad Content Support Present what is the main selling message or Big campaign idea they are focusing on for this ad Show how it links to the unique selling proposition (USP) does the advertiser offer to convince the target to buy the product or service (or like the company) In your view, does this message make sense and how does this link to the brand positioning and differentiating itself from the consumer How does the advertiser convince the target to believe in the message or or USP What specific executional elements in the ad campaign (eg Explicit statements, claims, endorsements, graphic visual elements, cultural references, etc) provide this support

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Posted on Sep 28, 2024

Target audience -
- Illustrate and show who is the ad/campaign aimed at? Although you are free to research this using external sources, answers can be inferred from the characteristics of the product, executional elements of the ad (eg. Type of language used, actors featured, cultural references made) and what is known about typical users of the brand.
- Be as specific as possible in terms of demographics, lifestyles, purchase behaviours, etc. Why is this audience critical for the advertiser and link to class discussions on how it relates to consumer behaviour?

https://www.youtube.com/watch?v=eqvk54eUOnE

Ad Content Support -
- Present what is the main selling message or "Big campaign idea" they are focusing on for this ad?
- Show how it links to the "unique selling proposition" (USP) does the advertiser offer to convince the target to buy the product or service (or like the company)? In your view, does this message make sense and how does this link to the brand positioning and differentiating itself from the consumer.
- How does the advertiser convince the target to believe in the message or or USP? What specific executional elements in the ad/campaign (eg. Explicit statements, claims, endorsements, graphic/visual elements, cultural references, etc) provide this support.