Target Market (3 Marks) In this section of your Business Plan, you will describe your target market(s). Include as much detail as possible including demographics (factual data) and behavioral characteristics (attitudes and behaviors). Cre ate a Persona for your target market. (Note: A persona is a fictional character that embodies key characteristics of your target market.) Your persona should be described in terms of demographic, and psychographic characteristics as well as the media consumed. ( our business is called memory archive we are selling a digital photobook This photobook works as a slideshow in the form of a frame. It can be set up on a counter as home dcor, or a frame at work.