Target Market (30 million) \begin{tabular}{|c|c|c|c|c|c|c|c|} \hline \multirow[b]{2}{*}{ Publication } & \multirow[b]{2}{*}{\begin{tabular}{l} 4C Base Rate or \\ 30-second Ad \end{tabular}} & \multirow[b]{2}{*}{\begin{tabular}{l} Circulation \\ or Audience \end{tabular}} & \multirow[b]{2}{*}{ CPM } & & & & \\ \hline & & & & \begin{tabular}{c} Percent of \\ Readers Fit \\ Target Market \end{tabular} & \begin{tabular}{l} Number of \\ Readers Fit Rating \\ Target Market (reach) \end{tabular} & \begin{tabular}{l} Cost per \\ Rating Point \\ (CPRP) \end{tabular} & \begin{tabular}{c} Weighted \\ (Demographic) \\ CPM \end{tabular} \\ \hline \multicolumn{8}{|c|}{ Magazines } \\ \hline Allure & $165,554 & 1,080,000 & & 12.2% & & & \\ \hline Ebony & $81,167 & 1,170,000 & & 16.1% & & & \\ \hline Men's Health & $215,850 & 1,900,000 & & 22.7% & & & \\ \hline Road \& Track & $119,421 & 720,000 & & 28.4% & & & \\ \hline Sports III ustrated & $412,500 & 3,170,000 & & 7.8% & & & \\ \hline \multicolumn{8}{|c|}{ Television shows } \\ \hline NCIS & $180,264 & 19,700,000 & & 6.3% & & & \\ \hline 2 Broke Girls & $175,506 & 9,000,000 & & 4.2% & & & \\ \hline Big Bang Theory & $316,912 & 20,000,000 & & 10.8% & & & \\ \hline Criminal Minds & $119,052 & 10,400,000 & & 12.5% & & & \\ \hline Modern Family & $281,961 & 9,100,000 & & 17.8% & & & \\ \hline \end{tabular}