Target market analysis and segmentation help to: Build better relationships with the many facets of today's complex consumer. Identify meaningful new market segments. Fit products to individual needs more closely. Offer the same product and svices to all consumers. Target market analysis and segmentation help to: Build better relationships with the many facets of today's complex consumer. Identify meaningful new market segments. Fit products to individual needs more closely. Offer the same product and svices to all consumers