Target Market Profile For the Champs Canada Sports

Part 1:Target Market Profile:

a.Using the Chart below as a guide, create a Target Market Profile Chart for your Brand PTC. Use point Form.For Demographics and Geographics, focus on Key Differentiators only.

b.Describe your PTC in 3-4 sentences.Include key attributes (5-8) that distinguish these Customers from the general population.

TARGET MARKET PROFILE - Guide

DEMOGRAPHICS

What is the basic factual census-type information on the target market as a whole?

Include information on:

Gender(s)

Ages (ranges)

Marital statuses

Family Type

Family Life Cycle

Incomes (ranges)

Occupations

Education (high school + etc.)

Home Ownership

GEOGRAPHICS

Where does the target market live and work?

Include information on where the target market resides such as:

Region or provinces

City size (small/medium/large)

Density (urban/suburban/rural)

PSYCHOGRAPHICS

What are the prevailing attitudes, values, interests, habits, opinions, and approaches to life that this target market shares?

Clearly describe the target market's general approach to living:

Personality traits (social, compulsive, extroverted, introverted, intuitive, analytical, judgemental etc.)

Lifestyle values and approaches (caring, fearful, confident, negative, adventurous, materialistic, resentful, family oriented independent, optimistic, dependent, etc.)

Leisure activities, hobbies and interests (politics, sports, music, the arts, fashion, gaming, wellness, fitness, food, gardening, the environment, cars, movies etc.)

Media habits (Internet sites, social media sites, apps, newspapers, magazines, TV, radio, etc.)

Technology usage (desktop, laptop, tablet, smartphone, e-reader, smartwatch etc.)

Y&R 4C Cluster(s) that apply

BEHAVIOURISTICS

How does this target market use and interact with the product?

Include information on how and why consumers will buy the product as follows:

Main occasion for product use (leisure, recreation, socializing, work, medical, home, family, personal etc.)

Main product benefit sought (entertainment, self-improvement, fashion, fun, personal status, specific product traits such as taste, speed, nutritional value

Primary and secondary usage

Frequency of usage and frequency of purchase

Degree of brand loyalty to the product, (none, some, medium, strong)