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Target Market Profile Template Topic: Zipcar video. https://www.viddler.com/embed/bff22ee1 HIGHLIGHT / CIRLCE YOUR CHOSEN SEGMENT: Urbanites, Millennials, Urban Boomers CATEGORIES Geographics Region City or census metropolitan

Target Market Profile Template

Topic: Zipcar video. https://www.viddler.com/embed/bff22ee1

HIGHLIGHT / CIRLCE YOUR CHOSEN SEGMENT: Urbanites, Millennials, Urban Boomers

CATEGORIES

Geographics

  • Region
  • City or census metropolitan area
  • Density

Demographics

  • Age
  • Gender
  • Marital status
  • Income
  • Occupation
  • Education
  • Homeownership

Psychographics

  • Personality traits
  • Lifestyle values and approaches
  • Leisure activities, hobbies, interests
  • Media habits
  • Technology uses

Behaviouristics

  • Main occasion for use
  • Main product benefit sought
  • Primary & secondary product usage
  • Frequency of use
  • Frequency of purchase
  • Product usage rate
  • Product usage status
  • Product loyalty status

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