FREE Trial
Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Target Market Profile Template Topic: Zipcar video. https://www.viddler.com/embed/bff22ee1 HIGHLIGHT / CIRLCE YOUR CHOSEN SEGMENT: Urbanites, Millennials, Urban Boomers CATEGORIES Geographics Region City or census metropolitan

Target Market Profile Template

Topic: Zipcar video. https://www.viddler.com/embed/bff22ee1

HIGHLIGHT / CIRLCE YOUR CHOSEN SEGMENT: Urbanites, Millennials, Urban Boomers

CATEGORIES

Geographics

  • Region
  • City or census metropolitan area
  • Density

Demographics

  • Age
  • Gender
  • Marital status
  • Income
  • Occupation
  • Education
  • Homeownership

Psychographics

  • Personality traits
  • Lifestyle values and approaches
  • Leisure activities, hobbies, interests
  • Media habits
  • Technology uses

Behaviouristics

  • Main occasion for use
  • Main product benefit sought
  • Primary & secondary product usage
  • Frequency of use
  • Frequency of purchase
  • Product usage rate
  • Product usage status
  • Product loyalty status

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Hostile Money Currencies In Conflict

Hostile Money Currencies In Conflict

Authors: Paul Wilson

1st Edition

075099178X, 9780750991780

More Books

Students also viewed these Economics questions

Question

★★★★★
List the microorganisms involved in tooth decay and discuss the sequence of events leading to the development of periodontitis.

Answered: 1 week ago

Question

★★★★★
What is a floating-rate bond?

Answered: 1 week ago

Question

★★★★★
At 08:00 a.m., the probability that John is in bed is 0.2, while the probability of him having breakfast is 0.5. What is the probability that on a particular day he is neither in bed nor having...

Answered: 1 week ago

Question

★★★★★
Your firm is considering exporting to two countries: Kenya and Vietnam. However, managements knowledge about the trade policies of these countries is limited. Conduct a search at globalEDGE to...

Answered: 1 week ago

Question

★★★★★
Requirement 2: The company has just hired a new marketing manager who insists that unit sales can be dramatically increased by dropping the selling price from $8 to $7. The marketing manager would...

Answered: 1 week ago

Question

★★★★★
A slab with a wet weight of 5 kg originally contains 50 percent moisture (wet basis). The slab is 600 by 900 by 75 mm thick. The equilibrium moisture content is 5 percent of the total weight when in...

Answered: 1 week ago

Question

★★★★★
im stuck in that problem, hope i can get an answer, thank you so much in advance! What is a the typical result of a price floor? O excess supply. O excess demand. O Customers unable to obtain the...

Answered: 1 week ago

Question

★★★★★
If employees don't buy into the plan then management will be acting on their own. How can management encourage employees to buy into the need to be checked on their way out? Multiple Choice Utilize...

Answered: 1 week ago

Question

★★★★★
A random forcing, with a bandwidth of 0-30Hz, is applied to a structure. The response is measured and converted to the frequency domain, and the mobility Nyquist plot is shown below. How many modes...

Answered: 1 week ago

Question

★★★★★
The Company did not have a consistent thinking and planning process in place and the quality of strategy differed dramatically across the organization. Desire was to create a uniform strategic...

Answered: 1 week ago

Question

★★★★★
Explain this question, please. There is nothing else, just the last questions, but I can see before answer the other one. . Bridging Problem: Magnetic Torque on a Current-Carrying Ring 5 of 8 Review...

Answered: 1 week ago

Question

★★★★★
A mixed palletized cargo in a consolidation container - You are asked to load the following consolidation in Montral into a container (all dimensions as LWH) Ex Edmonton 2 pallets of pressure gauges...

Answered: 1 week ago

Question

★★★★★
8. What are the costs of collecting the information?

Answered: 1 week ago

Question

★★★★★
6. How great is the time-lag between when an event occurs until we get information about it?

Answered: 1 week ago

Question

★★★★★
1. Build trust and share information with others.

Answered: 1 week ago

Previous Question Next Question