Target Market Psychographics and Lifestyles: use at least two of the following: opinions/attitudes/beliefs, interests, values, personality traits, passions/hobbies, and lifestyles (the way a person lives and creates a sense of self) B2B products use at least two of the same factors as exhibited in the individual who is in the role of buyer at a target market company.

The product is: Revlon One Step hair dyer