Target Market: specifically targets women aged 18 to 54 with high yearly salaries of $75,000 or more, indicating considerable discretionary money. To better define their target market, employs psychographic segmentations such as lifestyle and reasons.

Base on this please suggest this 4 factor.

Marketing strategy;

1.Mission statement:

2.Objectives:

3.Positioning and value proposition

4.Product strategy:

Please give a brief explanation and share the reference link.

Use In-text citation or just refer the reference link in the text.

Marketing strategy

Mission statement : is to represent the most refined qualities of Western "Art de Vivre" around the world

Objectives

Positioning and value proposition: a premium pricing approach to price its items since the brand's target clientele are elite and upper-middle class. Customers are willing to pay high costs since the brand and its goods make a fashion statement

Product strategy: is a premium luxury brand that sells finest products. It makes 100% pure leather products and pays utmost care to not let be the designs and make of the product easily imitable.

This is what I planned, base on this add more information as possible.

thank you.