TARGET: POKEMON GO PLAYERS Column1 Column2 Column3 Column4 Column5 Weighted Vertical Index TELEVISION QUINTILE 6.527 21.70% 109 QUINTILE 2 5.840 19.40% 97 QUINTILE 5,361 17.80% 89 QUINTILE 4 5,591 18.60% 93 QUINTILE 6.796 22.60% 111 INTERNET QUINTILE 8.618 28.60% 174 QUINTILE 6.283 20.90% 127 QUINTILE 3 4.580 15.20% 92 QUINTILE 4 4.114 13.70% 83 QUINTILE 4.769 15.80% 95 RADIO QUINTILE 6.832 22.70% 114 QUINTILE 2 5.752 19.10% 96 QUINTILE 3 6,500 21.60% 108\f