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Target Store BUSINESS PROJECT Industry and Company Overview Company history and background Industry overview and trends Competitive Advantage Analysis of mission statement Market Environment Competition

Target Store

BUSINESS PROJECT

Industry and Company Overview

Company history and background

Industry overview and trends

Competitive Advantage

Analysis of mission statement

Market Environment

Competition

Technology

Financial

Social and demographic trends

Target Market

Detailed description

Consumers

Product

Product strategy and assortment

Classification (shopping, convenience etc.)

Distribution

Channel structure

Location Strategy

Company owned or franchised

Market coverage

Pricing

Discounts/allowances

Pricing strategies

Promotion

Advertising/ Sales or trade promotion

Public relations

Human Resources

Hiring process

Salary/Pay

Positions

Number of employees

Merchandising presentation (if any)

Leadership

Employee Engagement

Shared Values

Recommendations (Visit the branch and recommend areas from 1-9 were it could improve to maximize profits and minimize costs.

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