Question
Target Store BUSINESS PROJECT Industry and Company Overview Company history and background Industry overview and trends Competitive Advantage Analysis of mission statement Market Environment Competition
Target Store
BUSINESS PROJECT
Industry and Company Overview
Company history and background
Industry overview and trends
Competitive Advantage
Analysis of mission statement
Market Environment
Competition
Technology
Financial
Social and demographic trends
Target Market
Detailed description
Consumers
Product
Product strategy and assortment
Classification (shopping, convenience etc.)
Distribution
Channel structure
Location Strategy
Company owned or franchised
Market coverage
Pricing
Discounts/allowances
Pricing strategies
Promotion
Advertising/ Sales or trade promotion
Public relations
Human Resources
Hiring process
Salary/Pay
Positions
Number of employees
Merchandising presentation (if any)
Leadership
Employee Engagement
Shared Values
Recommendations (Visit the branch and recommend areas from 1-9 were it could improve to maximize profits and minimize costs.
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