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Targeting a very small segment of the market that is either not served or underserved by other businesses is marketing niche concentrated mass differentiated
Targeting a very small segment of the market that is either not served or underserved by other businesses is marketing
niche
concentrated
mass
differentiated
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Strategic management concepts
Authors: Fred david
13th Edition
9780136120988, 136120997, 136120989, 978-0136120995
