Targeting Strategies

Watch this ad for the Mercedes$-$Benz Actros.

Which targeting strategy is Mercedes$-$Benz following in this ad for the Actros? $($While answering this question, please ignore other products that the company offers.$)$

Mass$-$marketing strategy

Incorrect

Feedback:

This ad is not marketing to the masses as the masses are not into transportation or trucking, so this option is incorrect.

Differentiated strategy

Concentrated strategy

Customized strategy