Targeting the Premium Dog Market Cashing In On "Doggy" Love How do companies such as Complete Natural Nutrition convince buyers of premium dog products to purchase their line of dog treats? -How do premium dog product companies build awareness and credibility with the(1) single professionals, (2) DINKs, and (3) empty nesters? How do marketers decide who to target and how best to appeal to targeted buyers? How does this impact the marketing of new goods and services that target buyers of premium dog products