Task 1- Company Ethos It is crucial for a business to understand what the product they are selling is and what the valu of ACA Travel Agency are. Knowing the product(s) sold will affect where ACA Travel Agent located, what distribution channels it should use, who the customers are and/or could be and advantages or disadvantages in comparison to its competitors. ACA Travel Agency's values and standards will determine not only the product, but ACA Travel Agency's customer focu techniques employed. Requirements: Using the information from the ACA Travel Agency Business Plan (available on e-library) as b plus using search engine(s) to research online similar industry examples you must submi response which outlines the following in 300-500 words; Clear and concise description of ACA Travel Agency's core values Mission Statement Vision Statement 3 short term goals (1-3 year) . 3 long term goals (5-10 year)