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Task 1 Considering IKEA as a global retail company, research how it performs regarding its products and services. To do that, you are required to
Task
Considering IKEA as a global retail company, research how it performs regarding its products and services. To do that, you are required to include the following subtopics in the report:
Executive summary for IKEA
Overview of IKEA including its products and services
Macroenvironment analysis of IKEA Cultural and societal, political, legal, economic, trade, competitors, technological, and financial analysis
IKEA business opportunities in Malaysia Eg tax advantage, technology development, trade creation, employment opportunities, etc.
Business risk analysis of IKEA in Malaysia Eg environmental pollution, earthquake, intellectual property rights, laws and regulations, economy, etc.
Implementation of IKEA in Malaysia:
Strategy Supply chain strategy
Structure Market structure, target market, Ps
Operations Business operation, operation management, facilities planning, operation strategy, inventory control
SWOT analysis
Conclusion
Recommendations for IKEA.
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