TASK # 1: Select a Grocery or Drug Retailer, Visit the Retailer's Store (online of in person), & Select a Category Consider the variety of categories offered by the retailer and observe the range of products available within each category. Select one category to be the focus of your investigation (e.g. Yogurt is a category, and within this category, Yoplait is a national brand of yogurt). Provide a brief description of the retailer, and the category that you selected. (2 marks) 2 TASK# 2: Comparative Analysis of Products Focusing on the category that you've chosen, identify two manufacturer brands and one private label brand within the category. Provide a brief description of each product including what the product is, the brand, where it's located (on the shelf/website) and its retail price. If there are any promotions happening related to any of your selected products, please also describe them. Include photos/screenshots in an appendix. (9 marks) TASK #3: Describe the Target Market for Each of the 3 Brands Include at least 5 points for each brand regarding demographics, geographics, psychosocial and shopping behavior (you may wish to refer to Chapter 3 of your textbook, Exhibit 3-5, for a review of segmentation methods).