Task 1: Self-Audit/Social Listening

As part of our self-audit/social listening process, we chose to analyze the social media platforms of Nike, Adidas, and Puma. We looked at their use of Twitter, Facebook, and Instagram. Overall, we feel that Nike is doing an excellent job with their social media presence. They are very active on all three platforms and are constantly posting engaging content. Their tweets are often retweeted and liked, and their Facebook posts receive a lot of comments and shares. They also have a strong presence on Instagram, with beautiful photos and videos that receive a lot of likes and comments.

Adidas is also doing a great job with their social media. They are active on all three platforms and are constantly posting engaging content. However, we feel that their tweets are not as strong as Nike's. They don't seem to get as much engagement on Twitter, but their Facebook and Instagram posts are very well-liked and commented on.

Puma is doing a good job with their social media, but we feel they could be doing better. They are active on all three platforms, but their content is not as engaging as Nike's or Adidas'. Their tweets are often not retweeted or liked, and their Facebook posts don't receive many comments or shares. However, they do have a strong presence on Instagram, with beautiful photos and videos that receive a lot of likes and comments.

Task 2: Audit Your Competition

As part of our audit of Nike's competitors, we chose to analyze the social media platforms of Adidas and Puma. We looked at their use of Twitter, Facebook, and Instagram. Overall, we feel that Adidas is doing a better job than Puma. They are more active on all three platforms and their content is more engaging. Their tweets are often retweeted and liked, and their Facebook posts receive a lot of comments and shares. They also have a strong presence on Instagram, with beautiful photos and videos that receive a lot of likes and comments.

Puma is doing a good job with their social media, but we feel they could be doing better. They are active on all three platforms, but their content is not as engaging as Nike's or Adidas'. Their tweets are often not retweeted or liked, and their Facebook posts don't receive many comments or shares. However, they do have a strong presence on Instagram, with beautiful photos and videos that receive a lot of likes and comments.

Task 3: Target Market Analysis

After doing our audits, we feel that Nike's primary target market is athletes. This is evident in their content, which often features athletes using their products. They also seem to target young adults, as their content is often youthful and energetic.

Adidas' primary target market is also athletes. This is evident in their content, which often features athletes using their products. They also target young adults, as their content is often youthful and energetic.

Puma's primary target market is also athletes. This is evident in their content., which often features athletes using their products. They also target young adults, as their content is often youthful and energetic.

Overall, we feel that Nike is doing the best job out of the three brands in terms of their social media presence. They are very active on all three platforms and are constantly posting engaging content. Their tweets are often retweeted and liked, and their Facebook posts receive a lot of comments and shares. They also have a strong presence on Instagram, with beautiful photos and videos that receive a lot of likes and comments.

Our brand's upcoming social media campaign will focus on telling the story of how our products and services have helped improve the lives of our customers. We will use a mix of platforms to deliver our message, including YouTube, podcasts, blog posts, and social media posts. Our goal is to reach as many people as possible and to make a positive impact on our target market.

Task 2:

1. YouTube video:

Our YouTube video will tell the story of a customer who has used our products and services to improve their life. We will show how our products and services have helped them in their everyday life, and how they have been able to achieve their goals.

2. Podcast:

Our podcast will feature an interview with a customer who has used our products and services to improve their life. We will discuss how our products and services have helped them in their everyday life, and how they have been able to achieve their goals.

Explanation

1. Our brand's upcoming social media campaign will focus on telling the story of how our products and services have helped improve the lives of our customers.

2. We will use a mix of platforms to deliver our message, including YouTube, podcasts, blog posts, and social media posts.

3. Our goal is to reach as many people as possible and to make a positive impact on our target market.

1. Our YouTube video will tell the story of a customer who has used our products and services to improve their life.

2. We will show how our products and services have helped them in their everyday life, and how they have been able to achieve their goals.

1. Our podcast will feature an interview with a customer who has used our products and services to improve their life.

2. We will discuss how our products and services have helped them in their everyday life, and how they have been able to achieve their goals.

QUESTION.

• Discusses the current state of your brand's social media marketing and that of their competitors
• Provides an overview of your brand's target market
• Explains why your digital content will achieve those marketing objectives. In essence, why does your digital content tell the right story?
• Shows off your 2 digital content examples.