Task 2

Following a successful meeting with the MD, who was delighted with the file and your analyses, you have been asked to prepare a presentation for the Board of Directors, so they understand the principles of marketing.  This will show how marketing will equip the management of the business with more effective tools. The MD wishes to see the materials before they are used at the Board Meeting. He has also made it clear that, as the Board members are involved with other activities outside of the business and are busy, the presentation must include slides and an accompanying handout that they can read following the meeting. The presentation and handout must cover the following.

• an analysis of the different elements of the marketing process (AC2.1)
• an explanation of the methods of segmenting markets (AC2.2)
• an analysis of the principles of digital marketing. (AC2.3)

 

Merit Task

To achieve a Merit, the presentation and handout must include an evaluation of the benefits of segmenting markets. (AC2M1)

 

Distinction Task

To achieve a Distinction, the presentation and handout must include an analysis of the challenges businesses face to market effectively. (AC2D1)