Task 4 - Improving the business Over the last few months business for CCF & MB has been very good with a number of new clients coming on board as a result of implementing your business growth and marketing plans. However, neither you or the business owners are satisfied with maintaining the status quo; as you and they are committed to a program of continuous improvement. You all feel that CCF & MB's competitive advantage needs to be strengthened and a SWOT should be undertaken to establish CCF & MB's strengths and weaknesses including benchmarking the business against the industry. You now decide that you will carry out a diagnosis of the business including a SWOT analysis and a benchmarking exercise to improve CCF &MB's competitive advantage and its business. You are to produce a document covering your diagnosis, which will be distributed amongst CCF & MB's key personnel. As a minimum, your document should cover the following: . Identify the business priorities, objectives, needs and requirements. . The data and tools you have used as part of your diagnosis to identify CCF & MB's competitive advantage. . A SWOT analysis to identify CCF & MB's strengths and weaknesses, its threats and opportunities. . How you identified and sourced relevant benchmarking data. . How you selected the key indicators (and who you consulted with) for your benchmarking exercise. . A consolidated list of the areas for improvement (this must include at least three (3) different financial "businesses) you have identified with a cost-benefit ratio established for each of them. . Outline the stakeholders you consulted with to reach agreement on the areas of improvement and the success factors. * Recommendations on the changes that may be required that will affect existing workflows or CCF & MB's organisational structure. . A high-level action plan that will implement and monitor the recommended changes to be made. In addition to the learning material in Topic 1-2, Part 2, refer to the helpful links provided in the Toolbox. (1,000 words)