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Task 5 Competitors As the new manager of ACA Travel Agency, you must be familiar with and understand Agency's com petition. II..'I.lhat are the competing

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Task 5 Competitors As the new manager of ACA Travel Agency, you must be familiar with and understand Agency's com petition. II.."'I.lhat are the competing product [direct and indirect}? What are the co prices? How do customers perceive your competitors and their products? How do your prod recognition and reputation compare with that of your competition? How likely is the growth of o Is your product type prone to insertion of new competitors\"? Is it easy or hard for new competiti your market? What are the risks in your industry eld? Requirements: Using the ACA Travel Agency Business Plan,{availaole on elearning] write a 200-250 outlining the com petition for ABA Travel. The report must include: A listing of Direct competitors A listing of Indirect competitors The locations of this com petition An outline of how their products compete with RCA Travels

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