TASK ACTIVITY PROFILE AND POLARITY PROFILE The company "A" operates on the Ukrainian market since 1998. It is a big supermarket, which specializes in food products trade. Its total area is more than 3,500 sq. m. Firm A is placed in a quiet area of the city. The company employs more than 250 people. Personnel turnover ranges from 13 to 17% annually. In 2011, in the same area appears the company B, which also specializes in food products trade. Activity of "B" is rapidly developing and is in demand. Company B> is a direct competitor of company A. Managers of company "A" decided to analyze the competitive position of company "A". -5 # INDICATORS 1 Sales waume thousand UAN 2 Gross margin, thousand UAH 3. Profilass) and UAN Operating expenses shows UAN 5 The level of polla 6 Commodity schow me 7 The efficiency of labor. UAH Trade and 9 The average monthly salary per worker DAH 10 The market share of the company in the City over % AB 11000 6250 1670 1200 12 1354 800 0.8 2 12 27 38 3500 450 2000/2095 0.012,003 TASKS: Construct an "activity profile" of each company (Annex A). Construct a "polarity profile" Analyze the competitive position of the company and make recommendations for its improvement in a form of a document), Annex 4 # Scale of indicators estimation INDICATORS Scale of points 8-9 10 16 Commodity stocks turnover times 12 8 7. The efficiency of labor UAN 27 38 % Trade anus. 3500 450 9 The average monthly salary per worker 2000 2095 LAN TC The market share of the company in the 0.01 0.003 Siwnover 96 TASKS: Construct an "activity profile" of each company (Annex A). Construct a "polarity profile". Analyze the competitive position of the company and make recommendations for its improvement in a form of a document). Annex 8-9 500 1000 Scale of indicators estimation INDICATORS Scale of points 1 2-4 5-7 10 Sales volume 8000 up to 4000- 2000- 6000- rhousand UAH 2000 4000 6000 8000 more Grosmarin 2000 2 rhoncand UAH up to 500. 1000-1500- and 1500 2000 more Profit (loss), thousand 80000 3 UAH up to 20000-0000-0000- and 20000 40000 60000 50000 more Operating expenses 4000 4 hond UAN and 4000- 3000-2000 up to 3000 2000 1000 1000 more The level of 3 5 and wolny 0-2 more 6 Commodity socks 40 and rumover mes up to 10 10-20 20-30 30-40 more 7 The efficiency of labor 50 and JUAH up to 20 20-30 30-40 40-50 more Trade an. 4500 500- 1500-3000- 500 1500 3000 4500 more The average monthly 2000 up to 1550. 1700- 1900 9 salary per worker UAH 1500 1700 1900 2000 more The market share of 10the company in the city up to 0,04 0,03- 0.1 and 0.05 0.01-01 turnover 96 0.03 0,01 more up to up to TASK ACTIVITY PROFILE AND POLARITY PROFILE The company "A" operates on the Ukrainian market since 1998. It is a big supermarket, which specializes in food products trade. Its total area is more than 3,500 sq. m. Firm A is placed in a quiet area of the city. The company employs more than 250 people. Personnel turnover ranges from 13 to 17% annually. In 2011, in the same area appears the company B, which also specializes in food products trade. Activity of "B" is rapidly developing and is in demand. Company B> is a direct competitor of company A. Managers of company "A" decided to analyze the competitive position of company "A". -5 # INDICATORS 1 Sales waume thousand UAN 2 Gross margin, thousand UAH 3. Profilass) and UAN Operating expenses shows UAN 5 The level of polla 6 Commodity schow me 7 The efficiency of labor. UAH Trade and 9 The average monthly salary per worker DAH 10 The market share of the company in the City over % AB 11000 6250 1670 1200 12 1354 800 0.8 2 12 27 38 3500 450 2000/2095 0.012,003 TASKS: Construct an "activity profile" of each company (Annex A). Construct a "polarity profile" Analyze the competitive position of the company and make recommendations for its improvement in a form of a document), Annex 4 # Scale of indicators estimation INDICATORS Scale of points 8-9 10 16 Commodity stocks turnover times 12 8 7. The efficiency of labor UAN 27 38 % Trade anus. 3500 450 9 The average monthly salary per worker 2000 2095 LAN TC The market share of the company in the 0.01 0.003 Siwnover 96 TASKS: Construct an "activity profile" of each company (Annex A). Construct a "polarity profile". Analyze the competitive position of the company and make recommendations for its improvement in a form of a document). Annex 8-9 500 1000 Scale of indicators estimation INDICATORS Scale of points 1 2-4 5-7 10 Sales volume 8000 up to 4000- 2000- 6000- rhousand UAH 2000 4000 6000 8000 more Grosmarin 2000 2 rhoncand UAH up to 500. 1000-1500- and 1500 2000 more Profit (loss), thousand 80000 3 UAH up to 20000-0000-0000- and 20000 40000 60000 50000 more Operating expenses 4000 4 hond UAN and 4000- 3000-2000 up to 3000 2000 1000 1000 more The level of 3 5 and wolny 0-2 more 6 Commodity socks 40 and rumover mes up to 10 10-20 20-30 30-40 more 7 The efficiency of labor 50 and JUAH up to 20 20-30 30-40 40-50 more Trade an. 4500 500- 1500-3000- 500 1500 3000 4500 more The average monthly 2000 up to 1550. 1700- 1900 9 salary per worker UAH 1500 1700 1900 2000 more The market share of 10the company in the city up to 0,04 0,03- 0.1 and 0.05 0.01-01 turnover 96 0.03 0,01 more up to up to
