Task- Answer the following in regards to Grab:

Provide relevant information on Grab such as: its pros and cons, its strategies, how is it in comparison to other delivery service, your experience using the service and describe its intended audience.

Analysing 7Ps marketing strategies:

i). People:

• Define the "People" of the marketing mix, explain its importance and how it benefits Grab.
• Evaluate how well Grab applies this strategy of 7Ps (People) to reach its target consumers.

iii). Promotion:

• Define the "Promotion"of the marketing mix, explain its importance and how it benefits Grab.
• Evaluate how well Grab applies this strategy of 7Ps (Promotion) to reach and attract its target consumers.

Final analysation:

• Analyse and describe the "people and promotion" (marketing mix) of Grab.
• Discuss how Grab should make further changes or improve those two marketing mix (people and promotion).
• Outline any potential errors or system failures that may occur and suggest effective methods to resolve those potential issues.