Question
Task: Make a recommendation on the type of sampling method that should be used in this research. Explain the advantages and disadvantages of your recommended
Task: Make a recommendation on the type of sampling method that should be used in this research. Explain the advantages and disadvantages of your recommended method.
Research's objective: Xav is a social enterprise start-up in Melbourne that sells candles ("tins of courage"), diffusers and wax tablets. They give a percentage of their profits to raise awareness and funds for childhood cancer research, charities and directly to families experiencing childhood cancer. They operate online 100%. The company currently plans to expand their product line; hence, they need this market research to support the launch of an expanded product range over the next 12 months and the development of a communication strategy related to their brand story and how Xav contributes back to the community. They are planning to conduct marketing research with homewares consumers in Australia. A quantitative research with homewares consumers in Australia must address the following questions:
- What are the product preferences and purchasing habits of consumers who purchase candles or home fragrance (diffusers, wax tablets) online? How is a consumers product preferences and purchasing habits related to their willingness to spend on candles or home fragrance online?
- What features would make a candle/home fragrance subscription attractive to consumers?
[FYI: Xav subscription would involve a monthly/quarterly delivery of a range of Xav products]
Note:
- Research must have a minimum sample size of 300 respondents.
- Respondents should have purchased candles or home fragrance (e.g. diffusers, wax tablets) online at least once in the previous 12 months.
- Data will be collected via surveys/questionnaire.
Thank you for the help :)
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