Task: Make a recommendation on the type of sampling method that should be used in this research. Explain the advantages and disadvantages of your recommended method.

Research's objective: Xav is a social enterprise start-up in Melbourne that sells candles ("tins of courage"), diffusers and wax tablets. They give a percentage of their profits to raise awareness and funds for childhood cancer research, charities and directly to families experiencing childhood cancer. They operate online 100%. The company currently plans to expand their product line; hence, they need this market research to support the launch of an expanded product range over the next 12 months and the development of a communication strategy related to their brand story and how Xav contributes back to the community. They are planning to conduct marketing research with homewares consumers in Australia. A quantitative research with homewares consumers in Australia must address the following questions:

1. What are the product preferences and purchasing habits of consumers who purchase candles or home fragrance (diffusers, wax tablets) online? How is a consumers product preferences and purchasing habits related to their willingness to spend on candles or home fragrance online?
2. What features would make a candle/home fragrance subscription attractive to consumers?

[FYI: Xav subscription would involve a monthly/quarterly delivery of a range of Xav products]

Note:

• Research must have a minimum sample size of 300 respondents.
• Respondents should have purchased candles or home fragrance (e.g. diffusers, wax tablets) online at least once in the previous 12 months.
• Data will be collected via surveys/questionnaire.

Thank you for the help :)