Task:

Pick multiple metrics to measure a campaign's success and classify the metrics into audience, channel engagement, universal, and financial metrics.

Pick a case from the following three cases discussed in the program. Mention the case you have picked in the answer field.

1.GE Reports - Engage Strategy - Video 5: Who Creates the Content?

2.Meat Pack - Access Strategy - Video 4: Location-Based Services

3.Share a Coke - Customize Strategy - Video 3: Personalized Packaging

Identify multiple metrics to measure the selected campaign's success; classify those metrics into audience, channel-based engagement, universal engagement, and financial metrics. Ensure that you correlate the metrics with the campaign you have chosen using examples