Task Question

Aft has a MTBF of $25,000$ hours, the highest of your products, which yields high material costs. How would you change Aft's Price so that it meets Performance Customers' needs and improves your margin?

Price $$15\mathrm{.}00$longrightarrow$$40\mathrm{.}00$

Check the Performance customers buying criteria. Here, you will find the segment's accepted price range. Notice that Performance customers weigh Price as their $3$rd most important criteria.