Question
Task requirements What are the task objectives? Who is the target audience? What are the timeframe requirements for the advertisement? Summarise the budget available for
| Task requirements What are the task objectives? Who is the target audience? What are the timeframe requirements for the advertisement? Summarise the budget available for the multiplatform advertising campaign. |
Establish the multiplatform mass media advertising campaign.
| Platform 1 | Platform 2 | Platform 3 | |
| Choose platform Which platform will you use? How does this platform meet the task objectives? | |||
| Objectives What are the objectives for the advert on this specific platform? |
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
