Task summary This assessment task requires you to plan market research for a company of your choice and to make a presentation to your team on the market research to be conducted. You will also use this information you to inform the development of your market research plan to be developed in assessment task 3.

REQUIRE

1.Prepare to plan market research

2. Plan market research

An overview of the company: its products/services, competitors, customers, stakeholders, their market, goals and objectives An overview of the function and importance of market research and the contribution it can make to a business. The market research needs you have identified and your rationale for identifying these needs. Market research objectives, that is the key information needs that market research is to address. Market research objectives should be written as SMART objectives. An overview of the proposed market research including: o Market research methodology: the methods that will be used to conduct the research o Stakeholders to be involved in market research o Resource requirements for the project (human and financial) o Assumptions and constraints impacting on the market research o Planned deliverables arising from the market research o Risks associated with the market research o Timelines and milestones Send your power point presentation to your assessor prior to the meeting. Your assessor will advise you of the date and time of your presentation to the team.

3.Present proposed market research